Streamlining Poultry Distribution with Microsoft Business Central

Discover How HLRB Food Improved Inventory Accuracy, Automated Financial Reporting, and Streamlined Business Operations with Microsoft Business Central ERP.

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Customer Success Stories (HLRB)

Learn how HLRB Food (HLRB) enhanced inventory visibility, streamlined operations, and improved finance reporting with Microsoft Business Central ERP and Jet Reports.

Industry
Poultry Distribution and Processing
Solution
Connecting & Improving Business Processes
Product
Microsoft Dynamics Business Central & Jet Reports
Location
Singapore
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Representative image of a brown chicken in a poultry farm, used to illustrate poultry distribution operations

Unified ERP, Real Time Insights: How Microsoft Business Central Transformed HRLB Food's Inventory and Finance Operations

Person using laptop in a poultry facility, representing digital transformation in poultry operations
Written by
Angie Lim
Published on
26 June 2025

Who is the client and which industry?

HLRB Food Pte Ltd is a leading poultry distributor and chicken processor in the regional food supply industry. As a subsidary of Huat Lai Resources Berhad, HLRB supplies fresh and frozen chicken products to wholesalers, food manufacturers, restaurants, and wet markets accross Singapore and Malaysia.

The company is known for its commitment to food safety, regulatory compliance, and cold chain logistics that support high volume, cross-border distribution.

What does client do and their key activities business?

HRLB Food imports, processes, and distributes live, fresh and frozen chicken, and other poultry related products across Singapore and Malaysia. With a diverse supply chain reaching beyond regional to the global market, the company operates with a strong focus on quality control, efficient logistics, and next-day deliveries to meet the fast-moving demands of the B2B food supply chain.

Key business activities include:
• Import and supply of live and frozen chickens
• Processing through SFA-accredited facilities
• Distribution of poultry related products
• Cold chain logistics to maintain product freshness and safety
• Real-time invoicing and next-day deliveries to support high volume operations

Which functional business are facing challenges?

Accounting & Finance department, Operation & Inventory Management.

What is the challenges facing by Accounting & Finance department?

• Financial data was scattered between separate systems used by the finance and operations departments, making it difficult to gain a complete and accurate overview
• Manual report generation and Excel-based consolidation slowed down month-end closing
• High transaction volume made financial tracking complex, especially with inconsistent unit of measurements across SKUs
• Lack of real-time financial reporting hindered timely insights and strategic decision-making

What is the challenges facing by Operation & Inventory department?

• Inventory updates were not synced in real-time due to the use of separate systems for operations and finance.
• Manual stock tracking and adjustment processes were time-consuming and error-prone.
• Maintaining inventory accuracy was difficult due to diverse product types and varying units of measurement
• High transaction volumes made it challenging to manage stock levels and quickly identify discrepancies
• Lack of integrated reporting tools slowed decision-making for inventory planning and restocking

How J & P Consulting has helped HLRB to resolve the challenges?

J & P Consulting implemented a centralized Microsoft Dynamics 365 Business Central solution, replacing HLRB Food's separate system with a unified platform for finance and operations. This ERP transformation reduced manual processes, improved data accuracy, and enhanced cross-department efficiency.

Key Customizations included:
• Simplified item code structure
• Tailored unit of measure (UOM) handling
• Customised item handling to provide greater flexibility and enhance presentation on printed invoices and delivery orders

What are the key objectives to achieve?

The main objective was to unify HLRB Food's finance and operations into a single ERP platform to enhance accuracy, efficiency, and real time visibility. The company also aimed to reduce manual reporting, strengthen inventory control, and better support high-volume transactions with greater system reliability.

Given the urgency, a fast implementation timeline was critical. The new Microsoft Dynamics 365 Business Central system went live in just over a month, delivering immediate operational improvements with minimal disruption to daily business activities.

How does business challenges being addressed?

J & P Consulting addressed HLRB Food's operational bottlenecks by delivering an end-to-end ERP solution through Business Central and Jet Reports. The project eliminated data silos, automated key processes, and prvovided real-time access to critical business insights across departments.

Key Improvements:
• Unified finance and operations
• Automated reporting with Jet Reports
• Custom item descriptions and UOM alignment
• Simplified item code management to reduce mismatches
• Real-time inventory visibility to support high-volume operations

What are the results achieved particular to Inventory Management?

• Improved inventory accuracy with real-time stock visibility across all product types
• Faster and more reliable stock reporting using Jet Reports
• Accurate tracking of carton-based units and product weights for delivery and invoicing
• Fewer manual adjustments and reduced mismatches due to consolidated item codes
• Enhanced control over high-volume stock movements through integrated finance and operations data

What are the results achieved particularly to Pricing and Profit Control?

• Clear visibility to cost structures, enabling more accurate profit margin analysis
• Improved pricing consistency with better control over unit measurements and cost-per-unit breakdowns
• Real-time access to vendor purchase data, supporting better supplier evauation and pricing strategies
• Automated sales commission reporting, reduce manual calculation and adminstrative errors
• Centralized control of pricing strategies with up-to-date cost, sales, and profitability data in one system
• Reduced pricing discrepancies across departments through a unified pricing logic
• Faster financial reporting to support timely pricing decisions and profitability planning

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“Tailored ERP Solution with Fast, Reliable Support!”

Working with J & P Consulting Pte. Ltd. was a pleasure. They took the time to understand our business needs and developed a custom solution that perfectly addressed our requirements. Their team is very responsive and helpful in solving each question. We highly recommend their services.

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Cha Pey Shy
Finance Manager at HLRB Food Pte Ltd